Sudden Cardiac Arrest (SCA) is the ultimate medical emergency - when the heart stops beating, immediate action is required to prevent death.
Every minute without cardiopulmonary resuscitation (CPR) and an Automated External Defibrillator (AED) reduces the chances of survival by around 10%. The issue of SCA has been pushed into the media due to high profile cases such as Christian Eriksen and NFL player Damar Hamlin.
Luckily, these athletes survived thanks to decisive action from the people around them who administered CPR and used an AED. At Imperative Training, we believe everyone should have the same opportunity at survival should cardiac arrest strike.